BRAND GUIDELINES
THE RCI BRAND
Our branding is what makes us, us. It is the sum of all of the touchpoints that come into contact with current or potential customers. These touchpoints include the logo, business cards, website, catalogs, apparel, product manuals, and equipment. It encompasses the building, the employees, the management team and the culture. It is the way we do business. In short, a company’s brand is extremely important.
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LOGOS
PRIMARY LETTER MARK
The RCI logos are intended for use on a solid color background, though exceptions are allowed for design constraints. Each RCI logo is provided in full color or reverse type so it’s legible on dark backgrounds. It is your discretion as to which suits your artwork best.
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SECONDARY LETTER MARK
RCI’s secondary logo can be used in place of the primary logo, but never to be used next to the primary logo.
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MEDIA
Work for the media? Click the button below to download the facts and figures about RCI so you can help us tell our compelling story.
DOWNLOADIn need of something specific or have more questions? Fill out a support ticket or call RCI Headquarters to speak with the Content Marketing Manager.
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PRODUCT PHOTOS
RCI Adventure Products grants current RCI product owners and media representatives the right to use our non-exclusive licensed photos for commercial purposes as long as photo credit is given to RCI Adventure Products with a hyperlink to www.rciadventure.com when applicable.
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