It’s downright impossible to miss out on either hearing or seeing one particular word these days.Truthfully, you might have to be physically wedged underneath a rock to evade its presence. That unavoidable word? It’s millennial. Whether or not you’re well versed in what the word truly means, are totally out of the loop or belong to the group it’s referring to, the word millennial has some weight to it. It describes the generation born between the early 1980’s and late 1990’s who are changing a lot of what we know today and setting the trends for tomorrow. Brands and businesses everywhere are even switching up how they operate just to appeal to younger generations and turn them into loyal customers.
Does your entertainment destination, resort or facility need help doing the same? Well, there are a few simple changes you can make to better interest those belonging to the millennial demographic:
- Change & Update Your Digital Presence
- Put More Time into Social Media Marketing
- Invest in Experiential Adventure (Bonus: Social Opportunities)
Interested? Let’s dive in!
- Revitalizing Your Digital Presence
Is your business digitally savvy? If the answer is no, you’ve got some work to do if you want to attract younger generations. Putting time and effort into developing the social media pages, mobile apps and website for your location will only move you further in the right direction and make it easier to target new audiences while still retaining those who are loyal. This means designating someone (or make it a joint effort) to social media accounts like Facebook, Twitter and Instagram and posting regularly to keep customers feeling informed and connected. While mobile app development relies entirely on whether or not your patrons would even benefit from having access to something of that nature, apps can still be a helpful way for appointments to be booked in advance, inquiries to be made or coupons to be dispersed. Lastly, your website is everything. It needs to be visually appealing, responsive on mobile devices and easy to navigate. People, millennials or not, have to be able to find information on your website or they won’t waste their time in seeking out your business!
- Improve Your Social Media Marketing Skills
Now that you’ve learned how important it is to be on social media, you’ll need to up your skills in terms of really using it for marketing purposes. For example, when you make posts on Facebook or Instagram, try to get creative and avoid posting too much about the latest deals or discounts that you might be offering. Social posts need to be engaging and custom to your location. They could be a sneak peek behind the scenes, staff introductions, customer testimonials and more. With more in-depth posts, guests will be encouraged to share with friends and family which is huge when gaining traction on any given platform. Social media is heavily used by younger generations so what you make of it for your business can go a long way.
- Choosing the Right Attractions
Whatever you decide to feature on your social posts should essentially be what is bringing people through the doors. So, what do you have to offer once they walk inside of your location? Adventure attractions, if you don’t possess them already, can help your business attract the attention of all ages and provide experiential, hands-on fun for everyone. Due to the customization of a Sky Trail® in terms of interactive elements, colors, themes and levels, the attraction itself can become quite the centerpiece for your facility. Guests, especially those more savvy on social media, will want to take pictures to document their time on the attraction and bonus, will share those pictures on their social profiles. It’s a win-win; earn additional revenue for your business and attract guests through positive guest experiences.
Poor branding, confusing websites and uneventful social media posts are often deal-breakers for millennials but if you choose to explore the 3 options above and work hard at fine-tuning your location’s digital presence, you’ll be in better shape to appeal to younger generations!
Davis, B. (2018, October 05). 3 Ways Country Clubs Can Attract and Retain Millennials. Retrieved from https://www.longdriveagency.com/country-club-millennials/.